[MOOJI MOOJI / USA]

MOOJI MOOJI is a fashion brand launched on July 4, 2020, Independence Day, by a garment factory in downtown Los Angeles that was founded in 1980. With "LOVE" for the earth and people who give us everything as its concept, the brand expresses the warmth of handmade craftsmanship and the beauty of genuine aging. The designer is Gary Kenji Kim, who previously served as a creative director for a denim brand. Utilizing many years of accumulated sewing and processing techniques, the brand consistently produces everything from sewing to processing in its own factory. In particular, the processing is meticulously done by skilled artisans, piece by piece, pursuing a realistic used feel and richness that cannot be achieved through mass production.