Starting in the spring/summer 2024 season. The concept is "clothing that enriches your daily life, unpretentious visiting wear, comfortable everyday wear, beautiful clothing and everyday wear for yourself." Bisoun is known for its high-quality clothing made using woven and knitted fabrics developed in-house in various production areas of Japan. They create original materials that make the most of the characteristics of each production area, and offer items tailored for men that can be worn by both men and women, as well as items with a streamlined cut that flatters the female figure.